Product launch film campaign

Announcing Immuta AI

Immuta AI needed a product launch film that could hold up next to the CEO announcement. I designed and animated the motion, then edited the full package, cutting motion graphics, product UI footage, and audio into a single cohesive piece. The film shipped as the primary asset for the internal comms push and the external blog announcement.

Details
Client: 
Immuta
Industry: 
Technology
Year: 
2025
Storyboard

This was a product launch film, not a brand launch, built to hold up next to a CEO-level announcement. I led video production, working closely with an in-house videographer who helped write the script and handled on-site filming.

  • Motion graphics: designed what appeared on screen and its styling, translating Immuta AI's capabilities into visual sequences
  • Script direction: shaped what the film needed to show and when, working the script alongside the videographer rather than writing it solo
  • Edit: cut the final package together, motion graphics, product UI footage, and on-site audio into one cohesive piece