Las Vegas Strip Marquees

This was my first full-scale motion project at Immuta, and it ran on 15 Las Vegas Strip marquees during Snowflake Summit 2022. The campaign brief was Control Data Access Chaos, a visual concept built on tangled forms resolving into order. My job was to take that concept and make it work at outdoor scale: 18 individual compositions across marquees spanning Caesars Palace, Harrah's, Paris Las Vegas, The LINQ, and Planet Hollywood, plus 180 digital floor screens throughout the conference corridor. Every placement was recomposed from scratch for its specific screen environment (aspect ratio, pixel density, viewing distance), not resized from a master.

The creative concept and campaign system, Control Data Access Chaos and its chaos-to-order motion language, came from the team upstream. My role started where that system met the physical reality of the Las Vegas Strip.

• Recomposition: storyboarded and animated two core OOH motion pieces, then rebuilt them individually across all 15 marquee placements, 18 distinct compositions total, each built for its own screen rather than resized from a master
• The hardest placement: the LIDS forced-perspective screen sits at an angle relative to foot traffic, which physically distorts any composition built on a standard flat-plane assumption. Rather than correct for the distortion after the fact, I designed the motion to work with the angle from the start, treating it as a compositional constraint, not a delivery problem
• The constraint: every piece had to read instantly, without sound, at distance, in a noisy outdoor environment, in loops of roughly four seconds

The placements delivered significant reach across the Strip during Snowflake Summit week, becoming one of the most visible OOH presences at the event, running cleanly across all 15 marquees and 180 digital floor screens without a single compositing issue.