Immuta Lounge

Immuta's flagship brand activation, a private space hosted during Snowflake Summit and Databricks Data+AI Summit in San Francisco, runs twice a year and gets fully rebuilt each cycle. I designed and own the entire motion system and assist with the environmental system for the venue.

• Motion graphics: across 22+ screens, mapped by sales play across three rooms
• Environmental design: signage and physical touchpoints throughout the space
• Production: promotional materials and art direction for summit recap video

This is the third year running the Lounge in this space, and each cycle sharpens the approach. An earlier version gave every screen its own distinct video, a technical and coordination challenge that read as cluttered once built. This cycle, I pushed for a simpler approach: every screen in a room plays the same content, one system per room rather than per screen.

• Screen content: 10-15 second looping sequences across Immuta's four core sales plays, Policy Based Access Control, Data Request Workflow, Agentic Data Access, and Comply
• Room mapping: the Main Room runs Workflows, Apps, AI, and Connectors content; the Howard Room carries Customer and Partner Testimonials; the Entrance handles Speaking Sessions and wayfinding
• Environmental design: signage and physical touchpoints for every key moment, welcome events, executive roundtables, hands-on demo sessions, and the Data Leaders Supper Club
• Promotional production: LinkedIn static and video content, and social amplification
• Video direction and production: remotely art directed the video production with an in-house videographer and produced relevant, timely social recap videos

The system gets rebuilt each event cycle: new product demos, revised room-to-content mapping, embedded QR codes, and a social strategy now centered on employee advocacy.

Three years into running this space, the Immuta Lounge experience delivered:

• Databricks Summit 2026: new business meetings nearly tripled in the 25 days before the event
• Snowflake Summit 2026: new business meetings grew more than 4x in the three weeks before
• Hosted events: over 500 people RSVP'd across four formats, from the Welcome Party to the Data Leaders Supper Club