OOH motion graphics
Immuta Series E Announcement
For Immuta's $100 million Series E announcement, I adapted the flipping-box animation and three brand pillars from the Make It So campaign to run on the Nasdaq Tower in Times Square during the announcement.
Details
Client:
Immuta
Industry:
Technology
Year:
2022
Times Square display
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Stills
Rather than build a new animation under a tight announcement timeline, I went back to the Make It So campaign's existing motion language, the flipping-box transitions built around the three brand pillars, and adapted it for one very specific screen: the Nasdaq Tower.
- Retiming: paced the loop for a jumbotron-scale display and a passing-glance audience rather than a desktop or broadcast viewer
- Reframing: recomposed each flip sequence to hold up at the Tower's aspect ratio and resolution
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The animation ran on the Nasdaq Tower in Times Square throughout Immuta's $100 million Series E announcement, one of the most visible brand moments in the company's history, without needing a single new asset built from scratch.
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